We design & manufacture next-generation EV powertrains — eliminating rare-earth dependency with proprietary encoder-less motor technology.
From seed-funded deep-tech startup to pre-Series A — delivering real EV powertrains to real customers.
The global EV motor industry is dangerously dependent on rare-earth materials — creating geopolitical risk, supply volatility, and skyrocketing costs.
Geopolitical risk, extreme supply volatility, and unpredictable costs make rare-earth-based PMSM motors a ticking time bomb for the EV industry's growth trajectory.
Existing rare-earth-free solutions require expensive encoders, suffer reliability issues, and depend on complex field-weakening firmware — making commercial adoption impractical at scale.
Every major EV manufacturer is actively seeking rare-earth-free motor solutions. The market is ready for disruption.
Massive market spanning EV scooters, traction motors, pumps, and industrial applications. Global market 10× larger.
Proprietary firmware & HFI algorithm that makes rare-earth-free motors commercially viable for the first time in EV traction.
Custom HFI (High-Frequency Injection) algorithm for precise rotor position detection — no encoder required.
Eliminates expensive rare-earth magnets and encoders, dramatically cutting BOM cost.
Special HFI filters enable smooth startup from standstill — a critical challenge in encoder-less systems.
World's first commercialisation of encoder-less PMaSynRM technology for EV traction use-cases.
Our novel dual-filter architecture enables precise encoder-less rotor position estimation across the full speed range — from zero-speed startup to high-speed operation.
Starya's powertrain technology validated in live operational environments — proving performance, reliability, and commercial readiness.
Starya powertrain integrated on 3-wheeler chassis
Complete EV propulsion system deployed and tested on commercial 3-wheeler platforms under real operating conditions.
Technology validated in representative operational environment. Next: pilot testing → pilot production → type approval.
Strategic collaboration with a global automotive drivetrain giant — accelerating market access, manufacturing scale, and investment.
EXEDY backing with strategic capital & board seats — Prashanth Devendra & Kazunori Kusamizu as Directors
Access to EXEDY's world-class precision manufacturing and automotive-grade production capabilities
Direct channel to EXEDY's global OEM network — major automotive manufacturers worldwide
Joint go-to-market leveraging EXEDY's brand trust and distribution in Asia and beyond
Global automotive drivetrain manufacturer headquartered in Japan, specialising in manual & automatic transmission systems, torque converters, clutches, and hybrid powertrain components. Supplies major OEMs worldwide with strong capabilities in precision manufacturing, drivetrain integration, and large-scale automotive production.
2 JDs for PMSM motor firmware + 1 JD for PMaSynRM firmware — deep technical partnership validated.
Strong interest from major 3W powertrain suppliers — initial talks with Virya already underway.
Multiple Japanese automotive partners showing active interest in Starya's rare-earth-free technology.
Letter of Intent guaranteed for 10,000 units upon performance validation — significant committed demand.
Collaboration with Honda Energy for swappable battery ecosystem integration — plug-and-play adoption.
RTO-approved, ARAI-certified retrofit kits in market — technology & commercial viability proven at scale.
The next wave of mobility innovation demands ultra-efficient, lightweight, rare-earth-free motors. Starya's technology is built for this future.
High power-to-weight ratio motors for commercial & industrial drone applications — delivery, agriculture, surveillance, and mapping.
Urban air mobility demands lightweight, efficient propulsion. Starya's encoder-less tech is ideal for multi-rotor eVTOL platforms.
Next-gen humanoid & industrial robots need compact, precise, cost-effective motors — a natural fit for PMaSynRM technology.
The emerging electric aviation market requires rare-earth-free motors that are lighter, cheaper, and supply-chain resilient.
Starya's PMaSynRM platform is engineered to scale across every motor-driven industry — from last-mile delivery drones to intercity electric aircraft. One breakthrough, limitless markets.
Aggressive but achievable growth backed by committed demand pipeline and EXEDY partnership.
| Metric | FY 2027–28 | FY 2028–29 | FY 2029–30 |
|---|---|---|---|
| Revenue | ₹96 Cr | ₹200 Cr +108% | ₹300 Cr +50% |
| Net Profit | ₹10.56 Cr | ₹23 Cr +118% | ₹36 Cr +57% |
| Net Margin | 11.0% | 11.5% | 12.0% |
We're raising Series A to scale PMaSynRM commercialisation, expand manufacturing, and capture the rare-earth-free EV motor market.
Phased deployment of ₹50 Cr across R&D, manufacturing, marketing, and operations over two years.
| Category | FY 2027–28 | FY 2028–29 | FY 2029–30 |
|---|---|---|---|
| R & D | 8.75 | 1.25 | — |
| Plant & Machines | 7.50 | 15.00 | — |
| Marketing | 5.00 | 5.00 | — |
| Operations | 3.75 | 3.75 | — |
| Total | 25.00 | 25.00 | — |
Starya is ready to power the rare-earth-free EV revolution. Join us on this journey.